We are looking for an analytically minded Retention Marketing Specialist to drive and evolve our customer retention strategy across emerging markets. You’ll create personalized, data-informed, multi-channel campaigns that boost engagement, increase LTV, and reduce churn. Your work will directly influence how millions of users connect with our product — turning one-time actions into long-term relationships.
Responsibilities
- Own and optimize retention strategies across email, web push, and app push to increase deposits, reduce churn, and grow LTV in Asia, MENA, and Africa
- Design and manage automated user journeys and audience segmentation to deliver timely, personalized, and relevant messaging
- Update responsive HTML/CSS email templates and troubleshoot rendering or deliverability issues to ensure flawless execution
- Run A/B and multivariate tests, quickly scaling what works and turning insights into action scale successful variants quickly, and turn insights into action
- Work closely with product, design, and data teams to ensure messaging is on-brand, compliant, and scalable across new channels like SMS and in-app
Requirements
- At least 2 years of experience in lifecycle and retention marketing (email, web/app push)
- Experience in segmentation, automation, deliverability, and reporting using email and push platforms (e.g., Mailchimp, OneSignal)
- Working knowledge of HTML/CSS for editing and working with to adjust responsive email and push templates
- Confident in A/B testing, cohort analysis, and using Google Analytics and BI tools
- Analytical mindset with a focus on rapid testing, learning, and scaling
Will be a plus
- Experience localizing campaigns across Asia, MENA, and Africa
- Experience with ESP/CRM integrations, APIs, and webhooks
- Background in incorporating SMS into multi-channel retention strategies
We offer
- The opportunity to make a real impact by designing automated flows that turn new users into long-term loyal customers
- Ownership of a high-impact customer journey across diverse markets — from crafting campaigns to launching reactivation loops
- Tax expenses coverage for private entrepreneurs in Ukraine
- Expert support and guidance for Ukrainian private entrepreneurs
- 20 paid vacation days a year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)