Email Marketing Manager (Liki24)

Liki24 is a smart service for searching and delivering medicines. We are a tech platform that analyzes over 16,000 pharmacies across the country, allowing users to find any medication at low prices, reserve it at the nearest pharmacy for convenient pick-up, or simply order home delivery.

Our website is visited by more than 2 million users every month. We collaborate with industry giants like Bayer, Teva, and Polpharma, and have already expanded to European markets, including Italy, Germany, and France. And that’s just the beginning!

We are currently looking for a talented and ambitious Email Marketing Manager who will help us with further expansion into European markets.

Required skills:

• 3+ years of experience in marketing.
• Creativity and proactivity: the ability to sense and anticipate audience sentiments, generate innovative ideas, and bring them to life.
• Experience in e-commerce projects.
• Ability to create effective automated communication flows that consider behavioral factors, customer preferences, and lifecycle events.
• Proficiency with analytics tools: BI tools, Google Analytics, Metabase, and marketing automation systems.
• English proficiency at B1 (intermediate) level or higher.

Preferred candidates will have:

• A portfolio showcasing a strong creative approach.
• Experience with eSputnik (advanced segmentation, personalization, automation) and/or other omnichannel communication systems.
• Experience in international markets, especially in the EU.
• Experience in industries requiring deep personalization and an individual approach (e.g., medication or medical services sales).
• Experience conducting A/B tests.
• Knowledge of best practices for boosting customer engagement in international markets.
• A solid understanding of the pharmaceutical industry’s specifics.

Key Responsibilities:

• Conduct customer base analysis and segmentation.
• Monitor and optimize promotional communications across nine countries.
• Analyze existing triggers and launch new ones.
• Identify and test new effective communication channels.
• Manage reporting, forecasting, and team communication.
• Analyze trends, competitors, and other markets.
• Conduct A/B tests.

What we offer:

• Remote work schedule;
• 20 days of paid vacation, 21 days of paid sick leave;
• Flexible working hours;
• A team of like-minded individuals.

We look forward to your resume!