We hold our people and our brands in the highest regard…
Our people drive our businesses so we strive to attract the best in our industry. They have different life experiences, educational and cultural backgrounds, but they share many things in common: a commitment to teamwork, to growing great brands, and to building a future full of possibilities.
At Global Brands Group, we put our passion and expertise into everything we do. You’ll find it in our commitment to great design and great products and in all of the people who make us a truly global community of imagination and innovation.
Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization.
Campaign Strategy:
Campaign Operations:
· Work closely with the copy, creative and coding teams to design and deploy
· Campaigns
· Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
· Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales
Campaign Reporting & Analytics:
· Report on sales revenue generated from email marketing efforts
· Create weekly and monthly reporting with insights and recommendations for optimizations.
· Analysis of current email marketing campaigns and making recommendations for improvement
Channel Optimization:
· A/B Testing on various email campaigns to establish the most effective
· MVT Testing on email marketing campaigns
· Maximize deliverability and work with ISPs to minimize spam folders.
· Ensuring all email campaigns comply with current email best practice in the industry
All your information will be kept confidential according to EEO guidelines.