Company Overview
Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women — a category previously focused solely on men. Inspired by Audrey’s Irish grandparents—our brand namesakes, Frank & Eileen—we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, woman-led B Corp business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support entrepreneurship as a force for good—all from our family-friendly HQ in sunny California.
The Role
As the Retention Marketing Specialist, you will play a critical role in increasing customer lifetime value by supporting and executing retention campaigns across email, SMS, loyalty, and other owned channels. You’ll work closely with cross-functional teams including creative, eCommerce, and customer experience to ensure campaigns align with our brand voice and business goals. You will be responsible for building, QA’ing, scheduling, and deploying all email/SMS sends while optimizing and expanding existing email/SMS programs. As we launch a mobile app in the near future, this role will also own and oversee push notification deployments. Exceptional attention to detail, along with enthusiasm and curiosity about email and SMS marketing are required to be successful in this role.
Responsibilities
- Execute and optimize email/SMS marketing campaigns and app notifications (both push & in-app).
- Assist the Global Retention Marketing Manager in future planning and strategy of email/SMS marketing campaigns and app notifications (both push & in-app).
- Own segmenting customer audiences to create personalized, targeted campaigns aimed at driving repeat purchases and engagement.
- Collaborate with the creative team to develop compelling content and visuals for campaigns.
- Cross-collaborate to manage the marketing calendar and coordinate campaign timelines across teams.
- Maintain and improve automated lifecycle marketing flows (e.g. welcome series, post-purchase, win-back).
- Conduct A/B testing on subject lines, content, send times, and more to optimize campaign performance.
- Stay up to date on industry trends and best practices in email/SMS marketing and retention.
- Support customer feedback loops to inform content and retention strategies.
- In Partnership with the Global Retention Marketing Manager, complete all email/SMS creative briefs, including objectives, messaging, design considerations, imagery needs, product inclusion, testing and sending strategies, and list segmentation. Above all, consistently keeping customer experience top of mind.
- Partner with the ecommerce merchandising assistant on link out strategy; ensure communication is provided as to collection pages that are needed and any merchandising required ahead of any sends.
- Work with our Wholesale team to support them with B2B marketing needs.
- Own weekly reporting on email performance; identify trends and react accordingly, while ensuring cross-functional partners are updated on results and go forward actions.
- Track and report engagement and set goals to optimize campaigns and increase engagement over time.
- As we launch an app in the near future, collaborate with teams to develop GTM launch strategy as well as ongoing push notification strategy & execution.
Who You Are
- Passionate about Frank & Eileen and our mission.
- Experience or passion for fashion and retail/ecommerce.
- 2+ years of relevant email marketing experience (Klaviyo and Attentive experience a plus)
- Flexibility - Comfortable and confident with ambiguity and autonomy.
- Adaptable - able to work in a dynamic environment.
- Thorough and Conscientious - demonstrate initiative and provide complete follow-through on areas of responsibility
- Nimble - able to handle multiple tasks and meet required deadlines.
- Problem solver - with an analytical and inquisitive mind.
- Detail-oriented - ability to consistently communicate and follow up on priorities.
- Team Player - Ability to work and collaborate in a team environment.
- Initiative - a self-starter and looks for areas needing improvement.
Compensation
Salary Range: $70,000 - $80,000
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.