About the Role
This is not your average marketing coordinator role. We’re looking for a wizard in ActiveCampaign who can create complex automations, segment audiences, and optimize funnels with tracking and analytics. You’ll work across several brands, building smart marketing systems that run on strategy — not guesswork. You’ll be in the backend making sure every lead has the perfect next step (and every email is actually opened). Your marketing expertise will coordinate with the rest of our marketing team to fully serve our community and growing it one small business at a time.
About The Boutique Hub
We’re
the connection point for the global boutique retail industry, helping thousands of independent retailers and product-based businesses grow smarter and scale faster. As a multi-brand company with a heart for innovation and changing the lives of small business owners, we’re looking for an Email Marketing & Funnels Coordinator who is obsessed with optimizing conversions, building segmented journeys, and turning leads into raving fans and members of our community.
What You’ll Own
Email Marketing (ActiveCampaign)
- Build, test, and launch high-converting email automations, campaigns, and sequences
- Strategically segment and tag audiences across multiple brands and lists
- Monitor list health, engagement, deliverability, and clean inactive subscribers
- Run A/B tests on subject lines, send times, copy, and CTAs for performance
- Use lead scoring and behavior-based triggers to optimize email journeys
Funnels + Conversions
- Build and optimize lead funnels for memberships, events, products, and education
- Create and track landing pages, forms, opt-ins, and thank-you pages
- Implement UTM tracking and use Google Analytics to report on funnel performance
- Collaborate with design, copy, and dev teams to improve conversion rates
- Assist with special projects like product launches, engagement campaigns and evergreen funnels
Digital Marketing Operations
- Coordinate email + funnel strategies with social media and paid ad campaigns
- Ensure every marketing campaign has strong backend structure and tracking
- Report on metrics: email open/click rates, funnel conversions, lead quality
- Repurpose and integrate podcast and video content into nurture sequences
You’re a Great Fit If You…
- Are a total pro with ActiveCampaign — this is your playground
- Have a strong working knowledge of funnels, lead gen strategy, and Google Analytics
- Understand marketing psychology, segmentation, and customer journey design
- Can troubleshoot integrations with tools like Zapier, Kajabi, Webinar Jam and Zoom.
- Are highly organized, analytical, and thrive in a fast-paced, deadline-driven environment
- Communicate clearly and work well across departments (content, design, sales)
- Even better if you bring along other skills in digital marketing that can compliment our team
Why Work with Us
- We’re a growing, women-led company with big vision and heart
- Fully remote, flexible team with creative freedom and a collaborative vibe
- Amazing perks like industry event travel, personal development, and a team that actually cares
- You'll make a visible, measurable difference every single day
Sound like your zone of genius?
Apply now and let’s build magnetic marketing systems that scale!