Marketing Automation Specialist (expert in Salesforce Marketing Cloud)

Company Description

We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for quality and integrity. Our 93,000 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.

Job Description

Reporting Line

• Corporate Communications Support Team Manager
• Digital Marketing & Communication Supervisor

Primary Responsibilities

We are seeking a Marketing Automation Specialist with a proven track record in stakeholder management, marketing automation, and ideally cloud technology. This role requires a professional with at least 4-5 years of experience in managing and optimizing marketing automation processes, particularly within Salesforce Marketing Cloud and Customer Data Platforms (CDP). The specialist will work as part of a collaborative team while working as part of a global marketing stakeholders community, overseeing requests, providing training, following marketing processes, governance, and best practices. The specialist will perform tasks assigned by the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology.

Specific Responsibilities   

• Stakeholder management: Act as a primary point of contact for stakeholders across global teams, ensuring their requirements are effectively captured, prioritized, and implemented within marketing automation platforms. Also manage the completeness of requests and related documents submitted to the marketing automation request queue.
• Campaigns management: Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring compliance with marketing governance, brand guidelines, and industry best practices, with strong knowledge of Salesforce Marketing Cloud and advanced concepts such as multi-channel campaigns, retargeting, and campaign optimization. 
• Training & Mentorship: Train internal stakeholders for any of the tools and processes that the corporate communications team is responsible for. Mentor and guide Level 1 Marketing Automation Specialists, sharing knowledge and best practices, and providing feedback to enhance team performance.
• Webinar & Survey management: Co-manage the configuration of webinars and surveys through the company’s official tools, providing training to marketers on how to use the tools and ultimately how to efficiently run cross-channel promotions.
• Tool Integration management: Support tool integrations managed by the team, ensuring all processes adhere to industry best practices.
• Quality Assurance & SLA: Conduct comprehensive QA on campaigns designed by teammates and marketers, identifying errors and inconsistencies between the draft output, while ensuring compliance with marketing processes, governance, SGS Brand guidelines, and best practices. Ensure adherence to the Marketing Automation team’s Service Level Agreement, providing prompt responses to requests within 24 hours of receipt and ensuring completion of requests within the agreed schedule with business marketers.
• Pro-active & Cross-functional collaboration: Demonstrate a pro-active approach in supporting broader team objectives and collaborate with cross-functional teams to ensure seamless execution of marketing automation campaigns and contribute to continuous improvement initiatives.
• Trend Awareness and Process Improvement: Stay updated with the latest trends in marketing automation and suggest improvements for existing processes and strategies.

Qualifications

Profile

• Bachelor’s degree in information management, marketing courses, communications or equivalent.
• Meets required skills listed below.

Required Skills

• Minimum of 4 years of experience in marketing automation and stakeholder management.
• Background in Salesforce Marketing Cloud essential, and Eloqua Oracle Marketing Automation is a plus.
• Proven ability to manage various stakeholder relationships.
• Has initiative and pro-activeness to generate recommendations for the continuous improvement of campaigns and processes and highlight potential risks.
• Good communication and interpersonal skills.
• Strong eye for detail and ability to follow processes and guidelines.
• A fast learner and a team player with ability to operate without close supervision.

Additional Information

• Experience in dealing with clients

• Organized, with administrative skills

• Ability to adapt quickly and demonstrate flexibility

• Able to work independently

• Strong team player

• Customer service oriented

• Good analytical and problem solving skills

• Detail oriented

• Focus on achieving results and continuous improvement

• Knowledge of Oracle E Business Suite is nice to have