Email Marketing Specialist

EMAIL MARKETING SPECIALIST

Job Type: Full Time
Location: Manila
Reporting to: Lifecycle Marketing Manager

Job purpose:
As a key member of the Marketing team at Goway, the Email Marketing Specialist supports our efforts to inspire global travel by executing effective email campaigns. This role plays a crucial part in engaging our audience and promoting travel experiences through strategic email communication. Working collaboratively with a passionate team of marketers, the Email Marketing Specialist contributes to the success of our digital outreach during an exciting and transformative time in the travel industry.

What will be your key responsibilities? 

1. Email Creation and Execution: 
   - Work closely under the direction of the Email Marketing Specialist to support the execution of email marketing campaigns
   - Assist in the ongoing deployment of newsletters, campaigns, and adhoc emails

2. Analytics & Reporting: 
   - Regularly monitor email performance
   - Generate reports on email campaign results and provide recommendations for improvement

3. Compliance and Best Practices:
   - Ensure adherence to email compliance standards, including CAN-SPAM
   - Maintain best practices for email design, deliverability, and accessibility
   - Stay updated on email marketing trends, tools, and best practices

4. Audience Segmentation:
   - Support the segmentation of email lists based on target audience profiles and behavior

5. Collaboration with Teams:
   - Work with the Design Team to create visually appealing emails
   - Coordinate with the Sales, Product, or Customer Experience Teams to ensure campaign alignment with company goals
                                 

What are we looking for?

• A minimum of 3-5 years experience working in email marketing

• Experience with any email marketing tool (Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud etc.) 

• Familiarity with HTML/CSS, including understanding of email platform rendering differences and multi-device design

• Proficiency in Microsoft Excel for analyzing campaign data and tracking performance metrics

• High attention to detail when designing and executing campaigns to ensure that emails are error-free and effective

• An ability to receive and action constructive feedback

Nice-to-have Skills and Qualifications:

• Experience with Salesforce Marketing Cloud

• Basic SQL knowledge

• Certifications in Salesforce Marketing Cloud or other automation platforms
                 

What can you expect from Goway?
Imagine working for a company where your career feels like an adventure. At Goway, you’ll join a global community that supports one another:

• We offer a competitive salary accompanied by performance incentives, and we place real importance on time away from work, such as paid personal days for when life calls for them and your birthday off each year.
• Your future matters to us, so we match your RRSP contributions and provide comprehensive medical, dental, and vision coverage.
• Our commitment to professional growth means you’ll have access to continuous learning and industry-leading training that keeps you at the forefront of travel innovation.
• Travel is in our DNA, so you’ll enjoy exclusive perks and discounts on worldwide getaways.
• Since we operate across Toronto, Vancouver, Los Angeles, Manila, Sydney, and beyond, you’ll collaborate across cultures and shape a career path that reflects your ambitions.
• Goway is an equal-opportunity employer. We celebrate differences and are committed to fostering an inclusive workplace for everyone. We appreciate every applicant’s interest. Please be advised that only those selected for an interview will be contacted.
  
  

How to Apply:
If this role feels like your next step, click "Apply Now" to create your profile, upload your CV, and share a few details about yourself. Our talent team reviews every application, and if your experience aligns with our needs, we will reach out to set up the next step.

Recruitment scams & fraud warning:
Please be aware of any suspicious emails or WhatsApp activity from individuals pretending to be recruiters or senior personnel at Goway Travel. We will never ask you to install an app during the recruitment process. If you receive a message of this nature, please ignore it and report it to Goway.

About Goway
Founded in Toronto in 1970 by Australian economist Bruce Hodge, Goway has evolved from a one-person dream into a family-owned global leader in tailor-made travel. With our headquarters in Toronto and hubs in Vancouver, Los Angeles, Sydney, and Manila, our team of over 700 talented employees designs travel experiences in more than 115 countries across all seven continents. We’re united by a passion for travel and are committed to doing the right thing: supporting diversity, equity, inclusion, and sustainable tourism that enriches local communities. Whether working remotely or side by side in one of our offices, we operate as one forward-thinking team, transforming wanderlust into life-changing adventures for our fellow Globetrotters. Discover more at goway.com