Email Marketing Specialist
Ciber Technologies
Full-time
On-site
India
We are looking for an experienced, as well as passionate Email Marketing Executive to join our Marketing team. As an Email Marketing Executive at our company, you will be responsible for planning and developing our overall email marketing strategy. You will be responsible for managing the strategy, leading your team and ensuring that the business goals are met. You will be working with the latest marketing technology in collaboration with other sales and marketing teams.
To be successful as an email marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding email marketing specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.
Responsibilities
- Conceptualize and execute the idea of coordinated email marketing campaigns.
- Engage with content writers to plan relevant content strategy for engaging email content
- Build decent Email Templates for the email campaigns
- Implementing email marketing best practices like segmenting, targeting, frequency and deliverability
- Hands-on list generation, list management, and list scrubbing activity, generating potential prospects
- Driving engaging organic conversation and relationship building with the email subscribers
- Ongoing campaign management against metrics, targets, and ROI goals
- Led marketing campaigns ensuring maximum email delivery