Key Responsibilities
- Email & WhatsApp Campaign Execution: Strategize, build, and deploy high-performing email and WhatsApp campaigns — from ideation and copywriting to HTML design, testing, and launch — while ensuring alignment with brand standards and compliance regulations.
- Drip Campaign Management: Design and manage automated drip sequences tailored to customer lifecycle stages — including welcome flows, post-purchase engagement, reactivation, and loyalty triggers — to increase retention and revenue.
- AI-Driven Personalization: Leverage AI tools and automation platforms to generate real-time personalization, predictive segmentation, and smart content delivery for increased engagement and performance lift.
- Targeting & Segmentation: Create data-led, behavior-based audience segments to ensure campaigns are relevant, timely, and contextual. Use demographic, transactional, and web behavior data for micro-targeting.
- Campaign Calendar Ownership: Maintain a well-structured campaign calendar aligned with marketing objectives, product launches, seasonal trends, and sales goals, while ensuring cohesive messaging across channels.
- Creative & Content Collaboration: Partner with design and content teams to develop visually engaging, conversion-focused creatives that reinforce brand identity and drive action.
- Journey & Frequency Optimization: Monitor and control message frequency and user journey flows to reduce fatigue, minimize churn, and improve long-term customer value.
- Performance Analysis & Reporting: Track and analyze key metrics such as open rates, CTR, conversions, bounce rates, unsubscribes, and ROI. Share actionable insights and data-driven recommendations for continuous improvement.
- Innovation & Competitor Bench marking: Stay ahead of industry trends, platform updates, and competitor strategies. Identify and test new ideas, tools, and formats to enhance campaign efficiency and creativity.
- Process & Technology Enhancement: Recommend and implement process improvements, marketing tools, and AI-based enhancements to streamline execution and boost results.
Requirements
Required Skills & Qualifications
- Proven experience and proficiency in managing Email and WhatsApp marketing programs, including strategy, execution, and performance analysis.
- Proficiency and experience in running Drip Campaigns.
- Strong command of marketing automation and AI-powered platforms (e.g., Klaviyo, Mailchimp, HubSpot, etc.).
- Demonstrated ability to build and optimize drip campaigns across customer touchpoints.
- Proficiency in HTML/CSS, email rendering, and responsive design.
- Experience with Google Analytics, CRM systems, and data segmentation; knowledge of SQL is a plus.
- Solid understanding of email regulations and compliance (GDPR, CAN-SPAM, etc.).
- Strong analytical skills and attention to detail in campaign monitoring and reporting.
- Excellent written communication and copywriting skills.
- Highly organized, self-driven, and able to manage multiple projects simultaneously.