Job Overview: We are looking for a detail-oriented and creative Email Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing effective email campaigns to engage customers, drive conversions, and optimize marketing strategies. You will work closely with cross-functional teams to develop compelling email content and analyze performance data to improve ROI.
Key Responsibilities:
- Develop and execute email marketing campaigns to drive engagement and conversions
- Create compelling email content, including subject lines, body copy, and CTAs
- Manage and segment email lists to ensure targeted and personalized communication
- Monitor campaign performance and analyze metrics like open rates, click-through rates, and conversions
- Optimize campaigns based on performance insights and A/B testing
- Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM)
- Collaborate with design and content teams to create visually appealing emails
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
- Familiarity with marketing automation tools and CRM systems
- Strong analytical skills to interpret campaign data and improve ROI
- Excellent communication skills and attention to detail
- Ability to work in a fast-paced IT environment and meet deadlines