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Senior Consumer Lifecycle Marketing Manager - Mobile

PDI Technologies
Full-time
On-site
Dallas, Texas, United States
At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency.

By "Connecting Convenience" across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We're a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.

Role Overview:
GasBuddy, a leading mobile app with over 100M+ downloads and previously ranked #1 in the travel and leisure category, is seeking an experienced Senior Consumer Lifecycle Marketing Manager to join our dynamic team. As we embark on a period of significant growth, including the launch of our new loyalty program, we're looking for a mobile-first marketing strategist to lead our consumer engagement and lifecycle marketing efforts.
This role is ideal for a consumer marketing professional with deep mobile app experience who thrives in app-first environments. You'll own end-to-end multi-channel consumer lifecycle marketing across email, push notifications, and in-app messaging while ensuring seamless alignment with web and social channels.

Consumer Lifecycle Marketing & Journey Orchestration:

    • Own and execute comprehensive multi-channel consumer lifecycle marketing strategies across email, push notifications, in-app messaging, and other owned channels
    • Design and implement complex consumer segmentation strategies based on app behavior, engagement patterns, and lifecycle stages
    • Map and optimize multi-channel consumer journeys from acquisition through retention, ensuring consistent messaging and experience across all touchpoints
    • Create sophisticated business rules for automated multi-channel messaging orchestration that delivers personalized experiences at scale

Mobile App Marketing Excellence:

    • Drive consumer engagement strategies specifically designed for mobile app environments, leveraging in-app messaging, push notifications, and mobile-optimized email campaigns
    • Develop app-first marketing campaigns that maximize user activation, engagement, and retention within the mobile experience
    • Partner with product teams to optimize in-app marketing touchpoints and conversion funnels

Strategic Consumer Communications:

    • Deliver strategic lifecycle communications that move consumers through key stages of their journey with GasBuddy
    • Develop personalized messaging frameworks based on consumer behavior, preferences, and engagement history
    • Ensure consistent brand voice and experience across email, push, in-app messaging, web, and social channels

Data-Driven Optimization:

    • Analyze consumer data and engagement metrics to continuously optimize campaign performance and journey effectiveness
    • Partner with analytics teams to enhance customer segmentation models and lifecycle scoring
    • A/B test messaging, timing, and channel strategies to maximize engagement and conversion rates

Cross-Functional Leadership:

    • Collaborate with Product, Analytics, and Marketing Operations teams to ensure seamless execution of consumer marketing initiatives
    • Work closely with all social and other team members to maintain consistent messaging and experience across all consumer touchpoints
    • Champion consumer-centric thinking across the organization

Required Essential Experience:

    • 5+ years of consumer marketing experience in mobile app environments with hands-on consumer CRM experience managing email, push notifications, and in-app messaging campaigns
    • Proven track record of owning multi-channel consumer lifecycle marketing in app-first companies (consumer mobile apps, D2C brands, etc.)
    • Demonstrated experience with complex consumer segmentation and behavioral targeting strategies
    • Expertise in consumer journey mapping and creating sophisticated business rules for multi-channel messaging orchestration
    • Experience delivering strategic lifecycle communications that drive consumer engagement and retention

Required Technical Skills:

    • Advanced proficiency with mobile marketing platforms (Salesforce, Braze, Airship, or similar)
    • Strong experience with multi-touch complex journey mapping software that translates to email and mobile messaging marketing platforms 
    • Hands-on experience with consumer analytics tools and campaign performance measurement
    • Familiarity with mobile attribution and app analytics platforms

Required Industry Background:

    • Background in consumer-facing mobile applications, D2C brands, or consumer technology companies
    • Experience with consumer loyalty programs and retention marketing strategies preferred

Preferred Qualifications:

    • Bachelor's degree in Marketing, Business, or related field
    • Demonstrated experience in designing and implementing loyalty marketing programs with strong understanding of acquisition, growth and retention strategies within a CRM framework.
    • Experience with visualization tools like Power BI or Tableau
    • Background in travel, lifestyle, or consumer utility apps

What You'll Bring:

    • Consumer-first mindset with deep understanding of mobile user behavior and preferences
    • Strategic thinking combined with hands-on execution capabilities
    • Strong analytical skills with ability to translate data into actionable consumer insights
    • Excellent project management skills and ability to manage complex, multi-channel campaigns
    • Collaborative approach with ability to influence cross-functional teams

Behavioral Competencies:

    • Drives Results 
    • Customer Focus
    • Strategic Mindset
    • Manages Complexity 
    • Collaborates
PDI is committed to offering a well-rounded benefits program, designed to support and care for you and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.
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