Manager, Email Marketing - Fashion Luxury & Autos

The Manager of Email Marketing will be responsible for developing and executing email marketing strategies that maximize audience engagement, acquisition, and retention across the Hearst Magazines Fashion & Luxury, and Automotive brand portfolios. With an emphasis on transitioning our email strategy toward greater personalization, automation, and a customer-first approach, the manager will introduce innovative, tailored, and scalable solutions to enhance efficiency, audience segmentation, and engagement. As a key contributor, this role requires strong people management skills to oversee and mentor a direct report, ensuring cohesion, productivity, and professional growth within the team.

By fostering connections across subscription lifecycles and supporting the unique needs of our brands, this position presents an exciting opportunity to shape the future of email marketing on prominent brands as a key driver of growth across a growing and diverse customer base.

Strategic Development and Execution

• Build and manage email campaigns (BAU, triggered, journey-based) to engage audiences across lifecycle stages, from prospective to lapsed subscribers.
• Develop and enhance audience segmentation strategies (e.g., Prospects, Actives, and Former Subscribers) to drive conversions and retention.
• Mentor, supervise, and evaluate the performance of a direct report, fostering professional development and cultivating a high-performing team.

Lifecycle Management 

• Prioritize email marketing alignment with marketing calendars and customer lifecycle stages to grow subscriptions as well as align with broader brand opportunities 
• Create impactful customer journeys, such as onboarding, winback, and retention series, for diverse audience segments.
• Implement and optimize behavioral and event-driven email triggers (e.g., paywalls, abandoned carts, and content saves) for high-conversion opportunities.
• Ensure email list health and deliverability by employing best practices for list hygiene and segmentation.

Creative and Cross-Functional Collaboration

• In partnership with the Creative and Marketing teams, adapt campaign strategies for each brand's unique tone, imagery, and audience needs while maintaining consistency and equity across the portfolio 
• Ensure seamless integration of email strategies across other business lines such as paid marketing, membership, editorial, product development & engineering, newsletter, product, affiliate, and brand licensing.

Technical and Analytical Focus

• Analyze and present performance metrics (e.g., open rates, CTR, conversions) to optimize campaigns, improve key performance indicators, and share insights with key stakeholders.
• Research and implement marketing technology tools to enhance email operations and capabilities.
• Maintain compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and industry standards.
• Stay abreast of industry trends, emerging technologies, and data privacy regulations to continuously improve email marketing strategies.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of proven email marketing experience in lifecycle management and automation; preferably in media, fashion, automotive, or ecommerce.
• Technical proficiency with SaaS tools, email platforms, and automation workflows (e.g., Marigold Sailthru, Asana).
• Skilled in audience segmentation, lifecycle marketing, and building campaigns focused on triggers, journeys, and behavioral insights
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Experience collaborating with creative teams to manage assets, develop engaging campaigns, and align marketing efforts.
• Adaptable, collaborative, and results-driven, with a history of successfully owning processes from concept to execution.
• Exceptional project management, organizational, and communication skills, with the ability to partner effectively across creative, marketing, and technical teams.

The base salary for this role is between $76,000-$88,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.