Email Marketing Specialist

JOB PURPOSE :

The Activations Specialist is responsible for the backend execution of marketing strategies, ensuring high-quality deliverables and optimized campaign performance. This role focuses on the technical and operational aspects of campaign implementation, working closely with the creative team to produce and execute retention marketing campaigns.


KEY RESULTS / KEY PERFORMANCE INDICATORS (KPIs) : 

1. Campaign Accuracy (error rate)
2. Campaign Timeliness (vs timeline)
3. Optimization Results (Campaign performance)
4. Collaboration Efficiency (feedback from Creatives)
5. Support Effectiveness (feedback from Client)

1. Execute and optimize email, SMS and other retention marketing campaigns.
2. Collaborate with copywriters and graphic designers to produce high-quality and high-converting emails.
3. Execute optimization plans to boost retention marketing performance.
4. Quality check campaigns to ensure error-free deliverables.
5. Collaborate closely with the client to develop strategic flow and campaign plans aligned with their goals.
6. Support ad-hoc tasks and projects as needed.

KEY QUALIFICATIONS : 

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (or equivalent work experience)
• 2+ years of experience in retention marketing, email marketing or digital campaign execution
• Hands-on experience with marketing platforms like Klaviyo, HubSpot or Mailchimp
• Proficient in executing email and SMS campaigns
• Basic knowledge of HTML/CSS for email customization and troubleshooting (preferred).
• Familiarity with analytics tools (e.g., Google Analytics, Excel, or dashboards)
• Strong attention to detail for error-free campaign execution
• Excellent time management to meet campaign deadlines

WHY JOIN US : 

• Highly Rated Workplace – We have a 4.4/5 Glassdoor rating, with 93% of employees recommending us! 🌟
• Career Growth – Rated 4.2/5 for career opportunities, we provide strong professional development 💼
• Work-Life Balance – With a 4.5/5 rating, we support flexible, balanced work environments ⚖️
• Industry Leader – A Klaviyo Master Elite Partner, helping brands generate $329M+ in revenue 🏆
• Global Impact – Work with a diverse team of 80+ experts, serving 500+ clients worldwide 🌎

GET IN TOUCH :

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