Email Marketing

Company Overview

SKS TECH SOLUTION is a dynamic IT services company based in Noida, focused on delivering innovative digital marketing solutions. With a strong emphasis on Search Engine Optimization (SEO), we engage US and international clients through effective communication channels, aiming to exceed customer expectations. Our team of 51-200 professionals is dedicated to building lasting relationships, offering exceptional services, and crafting strategic solutions to meet specific client needs. Visit us at skstechsolution.com.

Job Overview

We are seeking a dedicated Junior Email Marketing Specialist to join our full-time team at SKS TECH SOLUTION in Noida. The role primarily involves developing and executing email marketing strategies under the digital marketing umbrella to boost client engagement and lead generation. Adept experience in relevant digital marketing tools and a passion for crafting impactful campaigns are critical for this role.

Qualifications and Skills

• Demonstrable hands-on experience with Mailchimp, an essential tool for designing, sending, and monitoring email campaigns effectively.
• Proficient in HubSpot, enabling efficient lead tracking and analytics to boost email marketing performance.
• Strong understanding and experience with A/B Testing to optimize email campaigns by testing different versions for better results.
• Expertise in Personalization Techniques, allowing tailored content that enhances engagement with varied audiences.
• Knowledge of Bulk Mailing techniques to manage large-scale email distributions while maintaining deliverability rates.
• Proficient in presales, using skills to engage potential clients and emphasize the value of services (Mandatory skill).
• Solid digital marketing acumen, essential for integrating email campaigns within broader marketing strategies (Mandatory skill).
• Experience in lead generation, vital for identifying and cultivating potential opportunities for business growth (Mandatory skill).

Roles and Responsibilities

• Plan and implement email marketing strategies to promote our digital marketing solutions and engage clients.
• Create compelling email content and layouts using Mailchimp, ensuring alignment with company goals and client expectations.
• Collaborate with the sales and marketing teams to conduct targeted campaigns aimed at lead generation.
• Utilize HubSpot to analyze campaign performance and derive insights for continuous improvement.
• Conduct A/B Testing to refine email content and increase effective engagement with our mailing lists.
• Apply advanced personalization techniques to ensure emails are relevant and engaging to targeted audiences.
• Oversee bulk email distributions, ensuring high deliverability rates and compliance with email regulations.
• Continuously monitor market trends to innovate and optimize our email marketing strategies.